Layoffs and restructuring continue to add up for employers through August 2023. Since January 1, 2023, nearly 3,000 companies have announced mass layoffs. Source is here.
Is your employer’s existing business strong enough to improve year-over-year in order to fund current operations, allocate some profit back into the existing business, fund the innovation program and provide value to shareholders?
Is your company’s innovation program realizing results? Are products or services developing through the process – identification, test, pilot, scale, commercialization and ultimately contributing to revenue and profits for the existing business’ future?
Your company’s products or services require updates, new/improved or incremental innovation to remain viable in the market. The Incremental area of innovation allocation of resources needs to be about 70% of the total dollars. The second innovation area, Breakthrough, needs to be about 20% of the total innovation dollars. The innovation in this area is new to the company but not new to the world. As is the case for all investment – this area of innovation and all areas of innovation needs accountability, measurable results, product/service ideas moving through the innovation process to generate revenue and profit for the existing business’ future. The final innovation area, Transformational, requires only 10% of the total innovation dollars. Transformational innovation is innovation new to the world.
Where do ideas come from for innovation? Your company’s leadership reviews operations on a regular basis. Why? This review identifies, discusses and sets execution plans in order to improve performance. Is your company’s leadership reviewing opportunities to fill the funnel for innovation with ideas and what’s next?
You can answer all these questions.
One example is about a company that began a new industry in the US back in the 1980’s. Since the 1980’s this new industry has grown to over $13 billion in 2021 with a compound annual growth rate of over 20% expected for 2022 to 2030. This company through June 2023 had over a 13% sales decline to June 2022.
The overall financial results for this company since 2004 to Q2 2023 are:
- Revenues exceed $7.8 billion
- Operating loss nearly $1 billion
- Net Income loss of over $663 million
- Stock performance
- $3.83 January 1, 2004
- $77.73 January 1, 2014
- Current price around $5.25 or 93% decline from the high
These results are not about an existing business and innovation combination model positioned for the future. The company has spent over $800 million in R&D. This is about an existing business that is in decline and possibly headed toward irrelevancy.
If you want to see the combination of an existing business and innovation model at work, consider Apple. Apple began in April 1976. Apple’s journey now covers 47 years and its success story is widely known. Its innovation across multiple products has influenced buyers all over the world. Apple nears its 50th birthday, will it continue its journey with innovative products and services that buyers want? Will Apple’s existing business continue to improve year-over-year, allocate profit back into the existing business, fund the company’s innovation program and provide value to their shareholders? Will Apple remain on this path of built to last that other companies in the US began in the 1800’s? Time will tell.
Another example of the combination of an existing business and innovation model, consider IBM. IBM began in 1911. IBM is now 112 years old. It has introduced products and services through the years that corporate and individuals purchased all over the world. IBM was included in the original built to last list by Jim Collins. Jim Collins documented his research in his book, Built to Last. IBM continues its investment in innovation with its development of AI. Will IBM’s existing business continue to improve year-over-year, allocate profit back into the existing business, fund the company’s innovation program and provide value to their shareholders? Will IBM remain on the built to last path that other companies in the US began in the 1800’s? Time will tell.
A successful combination of the existing business and innovation is dependent on leadership, mindset, culture, organization structure, financial support and others.
Does your company have it?
All the best on your journey.