Built to Lead Starts Here
At Innovation Advantage LLC, we believe the most important question a leadership team can ask today is:
“Are we structured to lead the next product or service revolution in our industry?”
Most companies aren’t.
They’ve been built to survive — not to lead.
They optimize performance inside outdated structures, hoping for breakthrough results.
We help our clients do something different:
Redefine their structure to make innovation sustainable and market leadership possible.
Our Philosophy
Innovation isn’t a department. It’s a rhythm.
And your structure must be built to sustain it.
We don’t look at innovation as a spark or a side project. We see it as a system—one that must be embedded into the culture, decision-making, talent model, and growth path of your organization.
When your structure isn’t aligned to innovation, even great ideas stall. When structure is aligned, innovation becomes a way of life.
How We Help
We work with executive teams to move through three transformational stages:
- Discovery
A rigorous, structured evaluation of your current-state organization using tools like executive interviews, customized checklists, Compass Heading™, Pivot Analysis™, and baseline metrics.
Outcome: Identify the misalignments, gaps, and barriers in your current structure that prevent you from leading the next product or service revolution in your industry.
- Design
We work with your leadership team to craft a focused, actionable roadmap to realign your structure for market dominance.
Outcome: A practical design to overcome structural limits and enable innovation—and be positioned to lead the next product or service revolution in your industry.
- Execute
We partner with you to implement that roadmap using our Entrepreneurial Management System™ (EMS)—a structured, scalable framework that embeds innovation into the rhythm of your operations and culture.
Outcome: A functioning innovation system that fuels long-term leadership—not one-off wins.
Execution with Structure: The Entrepreneurial Management System™
Too many innovation efforts fail because execution is improvised.
The Entrepreneurial Management System™ ensures structure, rhythm, and sustainability.
EMS helps companies:
- Align innovation initiatives to internal strengths and external market needs
- Govern decision-making with clear roles, checkpoints, and resource alignment
- Match talent to innovation goals through a structured skills matrix
- Transition pilots into commercialization with built-in scale-up mechanisms
- Track results with forward-looking metrics and financial models
- Move fast enough to lead, not just respond
With EMS, innovation isn’t an initiative. It’s how the company works.
Our Founder: Gregory L. Ash
Gregory L. Ash founded Innovation Advantage LLC after decades of executive and consulting experience guiding companies through complex transitions. His work is grounded in the principles of Jim Collins, Peter Drucker, and Peter Thiel—and elevated by his own experience leading transformation from inside the enterprise.
Gregory is the creator of the firm’s proprietary tools:
- Compass Heading™ – a leadership alignment and direction-setting diagnostic
- Pivot Analysis™ – a multi-dimensional tool for assessing structural readiness
- Entrepreneurial Management System™ (EMS) – a full-scale framework for embedding innovation into the culture and operations of a company
These tools have been refined across engagements and are now ready to help clients build not only to last—but to lead.
What Makes Us Different
We don’t sell strategies.
We help you build the structure that turns strategy into sustained leadership.
Where others optimize, we redefine.
Where others advise, we embed.
Where others deliver reports, we build systems.
Contact Innovation Advantage LLC today
Trademark Notice
Compass Heading™, Pivot Analysis™, and Entrepreneurial Management System™ are trademarks of Innovation Advantage LLC.