What is your company’s mindset on their products/services?

It maybe an indication if your company is built to last – a visionary company.

Is it – “seeing the company as a vehicle for the products/services or seeing the products/services as a vehicle for the company?” (This is from the research of Jim Collins.)  If you understand the difference between the two statements, you understand one of the foundations for a built to last journey.

Products/services need to change, meet market needs in order to support, contribute to longevity of the company.

Products/services are not the ultimate creation, it is the company.