Crack the Code may be the space for your own business, or as a leader in a family business, or within a corporation. Crack the Code process should be underway in 2020 for customer needs, market/industry competitive advantage, greater e-commerce market share, new products/services, that all translates into revenue and profit. You may be in Crack the Code mode to advance your own career. All of these are unpredictable and hidden from view.
There is no tried, tested model, no formula from a textbook to Crack the Code.
One of the greatest examples of Crack the Code, a life and death scenario, is around the Battle of Midway from June 1942 (way before my time). The results of this Crack the Code allowed for the positioning of US Navy Warships, planes, personnel with a strategic advantage over the Japanese. The code breakers, American Cryptographers, started on their task beginning over 20 years earlier. A copy of the Japanese code book in 1921 allowed the Americans to begin to translate intercepted messages with some success. Along the way, Japanese changed the code book, but the American Cryptographers adjusted, learned and continued. 700 people were involved, making progress. In the end, the Japanese Plan for Midway was confirmed, an action plan developed, executed and a turning point in the war unfolded (inverse.com/article/32537-battle of midway-code-ambush).
Even after the code was cracked, plans developed, battle raged, many lives were lost, and more battles, more lives lost was ahead.
The same may be true once you crack the code. There will be work to do, plans to develop, collaboration, team work, execute the plan, results to achieve, sacrifice, forge ahead.
It all begins with Crack the Code. You have done this possibly, crack the code on an assignment, figured it out for a product or service. Here we are in 2020 – Crack the Code is in front of us – find the next opportunity, customer requirement, build a relationship, develop a market, new innovation or competitive advantage. This task requires many attributes and skills developed over the years. We will need to learn, adjust and continue.
In 1942, Cryptographers eventually cracked the code at 10% to 15% and it was enough. The same could be true for you and me – Crack the Code won’t be at 100% but enough for us to acquire a direction, a response to an email for a discussion, build a relationship, run a pilot and build it out.
So, a pattern from American Cryptographers to learn – multiple eyes, collaboration, TIME, learn what you can, test it, piece it together, develop an action plan and engage.
What can you expect?
You may experience – hard work, battles, gains and losses, challenges, opportunities, sacrifice, people coming and going, victory, success and a strategic advantage.
Without it, Status Quo.
Let’s get busy Cracking the Code. All the best in 2020.