Your company, how would you describe the corporate journey today – making progress, better than a year ago, energized, innovative, an exciting future ahead?
Today’s business world lives under constant evaluation at a microscopic level. This comes now because of 24/7 business coverage, apps on phones, constant stock price/market updates, social media and all its topics. This is all going on while companies/employees are processing orders, stocking inventory, production, sales, marketing, shipments, billing, collecting, security, IT, the day-to-day stuff.
One clear point surfaces from my consulting years of experience and innovation journey, Peter Drucker labeled it. “Businesses are brittle and fragile.” The brittle, fragile nature of a corporation or industry is visibly before us. Some examples are:
One need only look at retail in the US – Amazon, Walmart, Target or Sears, Macy’s, J. C. Penneys.
Another perspective about the fragility of your business, just watch the stock market. One mention about tariffs, your results, your competitor’s guidance or yours and there is change in the company’s stock price. You know the “experts’” projection drill – exceed, stock price goes up normally, miss and stock price normally drops.
The external factors on the corporate journey are significant – political, trade policy, social media, conflicts. The internal issues of politics, protectionism, IP and other distractions are not visible to the outside world but require valuable time to resolve.
Restructuring, reorganization or mergers are an ongoing ingredient that impacts the corporate journey. These seem to be an annual exercise for some corporations. It normally has a single focus, reduce costs but the long-term outcomes are not always what is expected. For some, these take longer, costs more, people impacted, withdraw or leave causing various internal issues.
In the corporate journey the steps do matter. They matter because monthly, quarterly, annual results are published. Professional investors, pension fund managers, Wall Street “Experts,” day traders, financial institutions and silent partners are watching.
Any corporation can reduce risk for its future by two things. First, the existing business needs to improve its results year-over-year. You can improve your performance year-over-year by identifying waste, hidden costs and more. Without a viable existing business, it is difficult to get to what’s next. For the corporate journey, what’s next comes about by innovation. Innovation is hard work, it needs to be planned, it needs a structured approach, led by the right leaders and protected from the existing business. Improving year-over-year performance and innovation are inseparable pursuits. These can contribute to making your company flexible and stronger. Flexible and stronger is better than brittle and fragile. All the best on your corporate journey.